Website Speed Optimization Service — Faster Pages, Better Rankings
Every second your site takes to load costs you visitors, rankings, and revenue. A Lighthouse score below 60 means Google is penalizing your pages. A slow LCP means users leave before your content ever appears. We fix the problems — measurably, documented, and without touching your design.
Scope of Work
What We Audit and Fix
Our website speed optimization service covers every layer that affects how fast your pages load and how Google scores them — from render-blocking scripts to CDN misconfiguration.
Largest Contentful Paint
We identify your LCP element — typically a hero image or heading — and eliminate the delays caused by render-blocking resources, unoptimized images, and slow server response times.
Cumulative Layout Shift
Layout shifts happen when images, ads, or fonts load without reserved dimensions. We add explicit width/height attributes, preload key fonts, and stabilize dynamic content to keep your CLS below 0.1.
Interaction to Next Paint
INP replaced FID as Google's interactivity metric in 2024. We reduce long tasks, defer non-critical JavaScript, and break up heavy event handlers that block the main thread and delay user input response.
Image Optimization
We convert images to WebP and AVIF, implement responsive srcset for correct sizing at every viewport, add lazy loading to below-the-fold assets, and strip unnecessary metadata from every file.
Code Splitting & Minification
Oversized JavaScript bundles are one of the leading causes of slow mobile performance. We configure Vite or Webpack to split bundles by route, tree-shake unused code, and defer scripts that don't need to run on page load.
CDN & Caching Strategy
We configure Cloudflare CDN to serve assets from edge locations close to your users, set long-lived cache headers for static files, and tune Nginx or your hosting provider's cache rules to minimize origin requests.
Our Process
How It Works
Three steps from a slow site to a documented, verified performance improvement. No guesswork, no black-box changes.
Audit
We run your site through Lighthouse, WebPageTest, and Chrome DevTools — on both desktop and mobile — and produce a prioritized report covering every performance issue, its severity, and its fix. You receive the full report before any work begins. No surprises.
Fix
We implement fixes in order of impact — LCP issues first, then INP, then CLS, then secondary optimizations like caching, CDN rules, and font loading. Changes are made against a staging environment and reviewed before deployment. You approve before anything goes live.
Verify
After deployment, we run a full re-test on both desktop and mobile, document the before/after scores for every metric, and deliver a final performance report you can share with stakeholders. If a score regresses within 30 days due to our changes, we fix it at no charge.
Results
What You Get
These are real numbers from our page speed service engagements — not theoretical maximums. Results vary by stack and starting condition, but the direction is always the same.
Want to know where your site stands? Request a free Lighthouse audit.
Our Toolkit
Tools We Use
Curious about what Google changed in 2026? Read our deep-dive: Core Web Vitals in 2026: What Changed and How to Optimize
Pricing
Simple, Transparent Pricing
All engagements include a written deliverable. No retainer required to start. Projects are scoped and approved before any work begins.
Audit Only
You need to know what's wrong.
- Full Lighthouse audit — desktop & mobile
- WebPageTest waterfall analysis
- Prioritized written fix report
- Core Web Vitals breakdown (LCP, CLS, INP)
- 30-min review call included
Audit + Fix
You need it fixed, not just reported.
- Everything in Audit Only
- Implementation of all identified fixes
- Image optimization + format conversion
- Cloudflare CDN + cache configuration
- Code splitting & defer/async cleanup
- Before/after performance report
- 30-day regression guarantee
Full Redesign
Your stack needs a rebuild to perform.
- Everything in Audit + Fix
- Ground-up performance architecture
- Framework migration if needed
- Static generation or edge rendering
- Full Nginx / CDN configuration
- Documented performance budget
FAQ
Common Questions
An Audit Only engagement takes 3–5 business days. Audit + Fix is typically 1–2 weeks depending on the scope of changes. A full performance redesign is scoped per project. We deliver a timeline estimate before any work begins.
For Audit + Fix engagements, we work entirely under the hood — image compression, script loading order, cache headers, CDN configuration. Your visitors won't notice a visual difference, only a faster site. A full redesign is a different scope and is discussed and approved upfront.
Google considers 90+ as "Good" across all four categories. For most business sites, a Performance score of 85–95 on mobile is realistic and meaningfully better than anything below 70. We set expectations during the audit phase based on your stack and constraints.
Yes. Google uses Core Web Vitals — LCP, CLS, and INP — as ranking signals. Beyond rankings, faster pages reduce bounce rate and increase conversion rate. Studies consistently show a 1-second delay in load time reduces conversions by 7% or more. A Lighthouse score improvement from 45 to 90 is not a vanity metric — it has a measurable downstream effect on traffic and revenue.